Features

This is the training video.

We're not going to re-invent the wheel. In fact these days open-source software starts you off so far ahead you can concentrate on the finer details of branding, marketing, and operations. There is software at your disposal for free that can already do just about anything. It takes a little work to adapt or customize it to your needs, but that's what we love to do! We provide first-class service, support and customizations for the following open-source projects:

• Drupal (obviously!)  http://drupal.org/
• Drupal Commerce - this is such a vast framework for Drupal considered a separate project! (http://www.drupalcommerce.org/)
• Big Blue Button - a beautiful Java based web conferencing software; soon with an HTML 5 interface (so you can use it on phones!) http://drupal.org/project/bbb
• Zen-Cart - an eCommerce shopping cart web application  http://www.zen-cart.com/
• Wordpress  http://wordpress.org/
• Linux operating system  http://www.centos.org/  http://fedoraproject.org/

* Flagship Feature

Having success implementing SEO is rewarding for marketers and valuable to businesses – basically it means reaching a target audience and making money!

How is it done?

• Individual case-by-case: the webmaster manages each page of the website individually, optimizing it to increase rank. This strategy takes the most time, but has the best results. Each page gets the love and care it needs by the webmaster to continue to win the results everyone hopes for.
• Automated software: This is generally an enterprise solution requiring in the 10’s of thousands of dollars. Depending on the implementation it may or may not automatically update pages of the website like in the case-by-case strategy. The majority of the cost is the software or licensing fees. These programs handle multiple sites at the same time tracking search engine traffic, internal searches, ads, social media, and external referrals. They also read and log the ranks of your competitors’ pages and competing phrases, and your relationship with them. They come with beautiful reports full of graphs and numbers for analysis by marketing departments.
• Software as a Service (SaaS): With accounts at places like raventools.com or wordtracker.com, the monitoring, research and more can be managed automagically on a month-to-month basis. These and other sites have been around a long time and are useful as a middle ground for medium-sized businesses (who rely on web traffic) and may be between in-house management and a fully automated enterprise solution.
• Open-Source: depending on your website software, there may be tools included (or that can be installed) to manage SEO tasks making this the most economical option (sometimes even free!). Many CMS’s like Wordpress and Drupal include scripts that perform SEO basics. The open-source code can additionally be modified for a purpose, and that’s what we do at Morrison Multimedia Inc. We provide:
• Custom Software: The tools that only you need for your specific implementation. If you’re targeting a specific audience, you may not require ALL the tools and gadgets you pay for in an SEO solution. Plus, depending on your data, extra attention can be paid to the tasks most valuable to your business. This can encompass the best parts of all previously mentioned strategies - specific to your business or product.

Collect, communicate and capitalize on hot leads by people who have opted in to hear from you. You build lists of people that want to hear what's new with your brand or business. Newsletters don't have to be another daunting task requiring you to sit down and write a novel either!

Because of the way we build websites, you can set up newsletter campaigns that follow a scheduled, configurable, consistent interval. Once you know when your visitors are most active or when ideal times of the day or week is for your customers to receive a newsletter, we'll set you up. (We'll also help you get to that point.) If you're adding lots of content to your site each week, you may want to send out a weekly newsletter to let people know about the new content on your site. We make it easy to generate a newsletter with previews of all the new content you added so your newsletter subscribers stay up to date and have the option of clicking on a story in their email and coming to your site to read it.

If you don't add content to your site that regularly, maybe just send out a monthly, quarterly, or annual newsletter. Using our software, any content on your site can included in a newsletter. The newsletter is formatted using a design consistent with your site and corporate branding to unify your brand. Newsletters are a great way to keep in front of your clients.

One interesting tidbit is when someone has opened a colorful, well-branded email newsletter *in their email client* (like Microsoft Office), perception changes. It isn't like looking at an ad on a website, or in a browser, or even on TV. These are places we expect to see ads and may sub-conciously already be ignoring. But being in someone's personal email client, you're alongside other important emails and get that special attention. An important place for you to be.

Do you need to communicate with your users in more than just one language? Give your clients abroad the ability to communicate in their preferred language. Let them choose a language but automatically set it to use the default language their operating system is. At Morrison Multimedia Inc. we can set your site up to work in a number of different languages.

Morrison Multimedia Inc. can add a forum to your website, or create you a whole separate community forum website! A great way for people to ask questions about your products or services. You can use a forum to generate discussion around a topic or community. An interactive way for you to stay in touch with your client base. A great tool when used appropriately.

Take full advantage of what the internet has to offer and sell your products online. Morrison Multimedia Inc. builds online shopping systems. Whether you have a full product catalogue, or just t-shirts and coffee mugs, Morrison Multimedia Inc. can handle your E-commerce needs. Process credit cards on your site just like you do at a physical store and get the money rolling into your existing bank account!

Morrison Multimedia Inc provides consulting, training, development, and technical support for eCommerce clients. We offer professional services to help organizations build and operate eCommerce websites. Besides expert architecture, training, and support, we offer custom module development for customers who require a completely novel feature or functionality.

All Morrison Multimedia Inc. Drupal sites come with a blog out of the box. With a blog you can write as often as you would like and collect followers along the way. Blogging is yet another social media tool in an organisation’s modern presence.  With the ability to upload images and video to your blog you can captivate your audience and get your message out with ease.  A business blog can allow interaction and provide a more personal experience for customers. It allows two way communication with an audience giving the ability for a visitor to comment. Having a blog is a great way to raise brand awareness.

A blog with constantly changing content will push the website ranking up in search engine results - which will also enhance brand awareness. Having a business blog alongside the usual social network pages creates a community, which is one of the first steps towards brand awareness. A business owning a platform through which they can regularly reach interested parties (“followers") will keep building the community size, and allowing them to reach more people.

There are many options available for creating business and company blogs, from free blog sites to premium services and custom blogs. Morrison Multimedia Inc. will create and educate you on blogging, and give your business control of blog branding to connect with your market.