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We're not going to re-invent the wheel. In fact these days open-source software starts you off so far ahead you can concentrate on the finer details of branding, marketing, and operations. There is software at your disposal for free that can already do just about anything.
* Flagship Feature
Drupal does a lot of things, sometimes calling it a content management system does not do it justice. Morrison Multimedia Inc. recommends Drupal for building dynamic, scalable web sites.