A static multi-page website built using a system the owner can manage what he needs himeself. At this early stage in the web strategy, only the schedules and Photos & Videos sections will be regularly updated. However replacing the previous website from 2005 will be a solid, standards-compliant, modern design. People will start finding the website again.
For the e-commerce edition slated for late 2011 or early 2012, the design and search-engine reputation can remain - while the extra functionality is added.