Startups For The Rest Of Us

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The podcast that helps developers be awesome at launching software products.
Updated: 13 hours 54 min ago

Episode 414 | Content Promotion Tactics

October 16, 2018 - 4:00am

In this episode of Startups For The Rest Of Us, Rob and Mike talk about content promotion tactics. Breaking the tactics down in three categories (Social Media, SEO, and E-mail Marketing), the guys share thoughts and expand based on some previously written articles on the topic.

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Episode 413 | How Lucidchart Grew to 13 Million Users with Freemium

October 9, 2018 - 4:00am

In this episode of Startups For The Rest Of Us, Rob and Mike talk about how Lucidchart grew to 13 million users with freemium. They point how effective ways to use freemium, viral loops, horizontal markets, and how you could incorporate some of these things in your bootstrapped startup.

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Episode 412 | The Pitfalls of Several Commonly Recommended Marketing Tactics

October 2, 2018 - 4:00am

In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pitfalls of commonly recommended marketing tactics. This topic was inspired by a tweet from Scott Watermasysk from KickoffLabs. Some of the tactics discussed include split testing, affiliate programs, content marketing, and more.

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Episode 411 | Bootstrapping vs. Funding: 19 Questions To Ask

September 25, 2018 - 4:00am

In this episode of Startups For The Rest Of Us, Rob and Mike talk about bootstrapping versus funding. It is a common question new entrepreneurs ask themselves and based on an article on the subject, the guys attempt to answer some of these questions.

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